Introduction to the handbook on cross-cultural marketing
Year of publication: |
2020
|
---|---|
Authors: | Brodowsky, Glen H. |
Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 1-7
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing |
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