Introduction to the music industry : an entrepreneurial approach

Catherine Fitterman Radbill

Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters -- Spotlight on...global music festivals

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Year of publication:	[2017] ; Second edition
Authors:	Fitterman Radbill, Catherine
Publisher:	New York, NY : Routledge
Subject:	Musikwirtschaft \| Music industry
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxi, 316 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook
Language:	English
ISBN:	978-1-138-92481-9 ; 978-1-138-92480-2 ; 978-1-315-68414-7
Classification:	Investition, Finanzierung ; Theater, Film, Musik: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011549494