Introduction to the special issue bridging behavioral decision theory and social psychology
Year of publication: |
2011
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Authors: | Huber, Joel ; Payne, John |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 4, p. 373-375
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Sozialpsychologie | Social psychology | Verhaltensökonomik | Behavioral economics | USA | United States | Theorie | Theory |
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