Introduction to the special issue on contemporary marketing practices
| Year of publication: |
2008
|
|---|---|
| Authors: | Brodie, Rod ; Brady, Mairead |
| Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 23.2008, 2
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/jbim.2008.08023baa.001 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014843540