Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Year of publication: |
2004
|
---|---|
Authors: | Derbaix, Christian ; Kahle, Lynn R. ; Merunka, Dwight ; Strazzieri, Alain |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 6, p. 633-634
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Derbaix, Christian, (2004)
-
Les zones d'attraction commerciale de la Région Provence, Côte d'Azur, Corse
Barbier, Bernard, (1965)
-
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves, (2005)
- More ...