Introduction to the Special Issue on the Emergence and Impact of User-Generated Content
| Year of publication: |
2012
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|---|---|
| Authors: | Fader, Peter S. ; Winer, Russell S. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 3, p. 369-372
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