Introduction to the special issue on transformative consumer research : creating dialogical spaces for policy and action research
Year of publication: |
2011
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Authors: | Ozanne, Julie L. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 1, p. 1-4
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Subject: | Konsumentenverhalten | Consumer behaviour | Aktionsforschung | Action research |
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