Introductory certificate in marketing
David R. Harris and Neil Botten
| Year of publication: |
2008 ; First edition.
|
|---|---|
| Authors: | Harris, David R. |
| Other Persons: | Botten, Neil (contributor) |
| Publisher: |
Oxford : Butterworth-Heinemann, |
| Description of contents: |
pt. 1. What is marketing? -- part 2. Understanding customer relations.
|
Online Resource
| Extent: | 1 online resource (vii, 227 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-08-094963-5 ; 978-1-136-44276-6 ; 978-1-136-44280-3 ; 978-1-136-44281-0 ; 978-1-138-44101-9 ; 978-1-85617-524-1 |
| Other identifiers: | 10.4324/9780080949635 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499602