Invented competitors: a new competitor analysis methodology
Year of publication: |
2002
|
---|---|
Authors: | Fahey, Liam |
Published in: |
Strategy & Leadership. - MCB UP Ltd, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 30.2002, 6, p. 5-12
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing strategy | Organizational design | Strategy | Competitive advantage |
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