Inventing a past : corporate heritage as dialectical relationships of past and present
Year of publication: |
2019
|
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Authors: | Brunninge, Olof ; Hartmann, Benjamin Julien |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 2, p. 229-234
|
Subject: | Authenticity | corporate heritage | corporate identity | myth | organizational identity | social memory | temporality | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | USA | United States | Kulturgüter | Cultural heritage |
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