Investigating brand community engagement and evangelistic tendencies on social media
Year of publication: |
2022
|
---|---|
Authors: | Sharma, Purvendu ; Sadh, Ashish ; Billore, Aditya ; Motiani, Manoj |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 1, p. 16-28
|
Subject: | Brand community | Brand community engagement | Brand defence | Brand evangelism | Resilience to negative information | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Gemeinschaft | Community |
-
Drivers of brand community engagement
Kumar, Jitender, (2020)
-
Kumar, Jitender, (2018)
-
Relling, Marleen, (2016)
- More ...
-
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu, (2021)
-
Role of anthropomorphization on pro-social behavior
Tapar, Archit Vinod, (2018)
-
Mobile advertising : a review of the literature
Billore, Aditya, (2015)
- More ...