Investigating the Consumer Social-Adjustment and Value-Expressive Perceived Ends in Product Purchasing Decisions: A Cross-National Study - This research investigated empirically how national culture and product purchasing decisions affect a consumer's perceived ends. The theoretical framework is based on theories of attitude functions. This study argues that social oriented ends should be divided ...
Year of publication: |
1999
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Authors: | Chiou, Jyh-shen |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 12.1999, 2, p. 87
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