Investigating consumers' brand desirability for upcycled luxury brands
Ian Phau, Olamide Oluwabusola Akintimehin, Sean Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Phau, Ian ; Akintimehin, Olamide ; Lee, Sean |
| Published in: |
Strategic change. - New York, NY : Wiley Interscience, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 31.2022, 5, p. 523-531
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| Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jsc.2523 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415705