Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Year of publication: |
2007
|
---|---|
Authors: | Mehta, Nitin |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 2, p. 196-217
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | multicategory brand choice and purchase incidence decision making | microeconomic theory of demand | basket utility maximization | simulated maximum likelihood |
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