Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Year of publication: |
2008
|
---|---|
Authors: | Jansen, Bernard J. ; Spink, Amanda |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 1, p. 74-94
|
Subject: | Informationsverhalten | Information behaviour | Internet | Online-Marketing | Internet marketing | Suchmaschine | Search engine |
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