Investigating customer resistance to change in transaction relationship with an internet vendor
Year of publication: |
2012
|
---|---|
Authors: | Kim, Hee-Woong ; Gupta, Sumeet |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 257-269
|
Subject: | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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