Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Year of publication: |
1999
|
---|---|
Authors: | Vilcassim, Naufel J. ; Kadiyali, Vrinda ; Chintagunta, Pradeep K. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 45.1999, 4, p. 499-518
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competitive interactions | marketing mix | econometric estimation |
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