Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran)
Seyed Hasan Hosseini, Abolfazl Jannati Mashkani, Mohammad Mahdi Sadr Hashemi, Sayed Amin Abdellahi
| Year of publication: |
2016
|
|---|---|
| Authors: | Hosseini, Seyed Hasan ; Mashkani, Abolfazl Jannati ; Hashemi, Mohammad Mahdi Sadr ; Abdellahi, Sayed Amin |
| Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 2.2016, 4, p. 263-275
|
| Subject: | brand personality | customers' loyalty | customers' commitment | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Iran | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011715940