Investigating electronic word-of-mouth on social media : an eye-tracking approach
Kang Yang Trevor Yu, Kim Huat Goh, Shota Kawasaki
| Year of publication: |
2022
|
|---|---|
| Authors: | Yu, Kang Yang Trevor ; Goh, Kim Huat ; Kawasaki, Shota |
| Published in: |
Human resource management. - New York, NY [u.a.] : Wiley, ISSN 1099-050X, ZDB-ID 2004293-0. - Vol. 61.2022, 5, p. 599-616
|
| Subject: | credibility | electronic word-of-mouth | employer branding | eye-tracking | job search | recruitment | Social Web | Social web | Virales Marketing | Viral marketing | Personalbeschaffung | Recruitment | Arbeitsuche | Job search | Personalmarketing | HR marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/hrm.22099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468302