Investigating emotional commitment towards a region and a hotel brand
Year of publication: |
2020
|
---|---|
Authors: | Konu, Henna ; Murphy, Jamie ; Komppula, Raija ; Mikkonen, Titta |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 87.2020, p. 1-8
|
Subject: | Brand commitment | Brand identification | Brand loyalty | Emotional commitment | Place attachment | Markenführung | Brand management | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Mitarbeiterbindung | Employee retention | Markentreue | Markenimage | Brand image |
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