Investigating factors affecting electronic word-of-mouth
Year of publication: |
[2016]
|
---|---|
Authors: | Chouhan, Vineet |
Published in: |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-9449-1. - 2016, p. 119-135
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Erfolgsfaktor | Success factor |
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