Investigating firm's customer agility and firm performance : the importance of aligning sense and respond capabilities
Year of publication: |
2012
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Authors: | Roberts, Nicholas ; Grover, Varun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 5, p. 579-585
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Subject: | Konsumentenverhalten | Consumer behaviour | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance |
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