Investigating healthcare brand communities : the impact of online hospital reviews
Year of publication: |
April-June 2018
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Authors: | Church, E. Mitchell ; Chakraborty, Subhajit |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 2, p. 120-133
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Subject: | Hospital brand community | patient decision making | online hospital reviews | review usefulness determinants | understanding patient perspectives | Krankenhaus | Hospital | Social Web | Social web | Markenführung | Brand management | Patienten | Patients | Gesundheitsversorgung | Health care | Dienstleistungsqualität | Service quality |
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