Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach
Year of publication: |
1991
|
---|---|
Authors: | Jain, Dipak C. ; Vilcassim, Naufel J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 10.1991, 1, p. 1-23
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | hazard function | purchase timing | unobserved heterogeneity |
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