Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers : the moderating role of brand credibility
Wenshan Guo, Qiangqiang Luo
Year of publication: |
2023
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Authors: | Guo, Wenshan ; Luo, Qiangqiang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-18
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Subject: | Brand credibility | CASA paradigm | Generation Z | Intelligent personal assistants | Purchase intentions | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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