Investigating Key Antecedents and Outcomes of Employee‐based Brand Equity
| Year of publication: |
2018
|
|---|---|
| Authors: | Boukis, Achilleas ; Christodoulides, George |
| Published in: |
European Management Review. - Wiley, ISSN 1740-4762, ZDB-ID 2161310-2. - Vol. 17.2018, 1 (06.09.), p. 41-55
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/emre.12327 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012089800