Investigating online shopping intention and customer participation with risk understanding and evidence available on the site : a study of digikala store
Atousa Noei and Mohammad Akbari
| Year of publication: |
2024
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|---|---|
| Authors: | Noei, Atousa ; Akbari, Mohammad |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 1, p. 1-16
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| Subject: | Evidence and perceived usefulness | Intention to buy online | Online involvement | Perceived risk | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-04-2023-0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528458