Investigating Potential Misleading Effects of Executional Cues in Marketing

This paper examines the ‘executional greenwashing’ effect, i.e. the use of nature-evoking elements in advertisements to artificially enhance a brand’s ecological image. Theoretical and regulatory implications are discussed.

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Year of publication:	2014-06
Authors:	Parguel, Béatrice ; Benoît-Moreau, Florence ; Russell, Cristel Antonia
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Publicité mensongère \| Image écologique \| Deceptive advertising \| Ecological image \| Greenwashing

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing ; M37 - Advertising ; M38 - Government Policy and Regulation ; Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounting
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011093899