Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Year of publication: |
2012
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Authors: | Rhee, Jongeun ; Johnson, Kim K.P. |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 13.2012, 1 (9.3.), p. 74-86
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Saved in:
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