Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia
Year of publication: |
2013
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Authors: | Omar, Nor Asiah ; Wel, Che Aniza Che ; Aziz, Norzalita Abd ; Alam, Syed Shah |
Published in: |
Measuring business excellence : the journal of organizational performance management. - Bingley : Emerald Group Publ, ISSN 1368-3047, ZDB-ID 20381335. - Vol. 17.2013, 1 (15.3.), p. 33-50
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