Investigating the accuracy of self-reports of brand usage behavior
Year of publication: |
2013
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Authors: | Nenycz-Thiel, Magda ; Beal, Virginia ; Ludwichowska, Gosia ; Romaniuk, Jenni |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 2, p. 224-232
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