Investigating the antecedents and consequences of an overall store price image in retail settings
Year of publication: |
2014
|
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Authors: | Chang, Shu-hao ; Wang, Kai-yu |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 3, p. 299-314
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Subject: | Kaufentscheidung | Purchase decision | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Strukturgleichungsmodell | Structural equation model | Discounter | Discounters |
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