Investigating the e-CRM activities of Irish SMEs
Paul Harrigan and Elaine Ramsey and Patrick Ibbotson
| Year of publication: |
2009
|
|---|---|
| Authors: | Harrigan, Paul ; Ramsey, Elaine ; Ibbotson, Patrick |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 16.2009, 3, p. 443-465
|
| Subject: | Nordirland | Northern Ireland | KMU | SME | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Varianzanalyse | Analysis of variance | Irland | Ireland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884796