Investigating the effectiveness of repositioning strategies : the customers' perspective
Year of publication: |
October-December 2016
|
---|---|
Authors: | Zhang, Chrystal ; Lin, Yi Hsin ; Newman, David G. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 7/9, p. 1235-1250
|
Subject: | Repositioning | customer perception | customer knowledge management | airlines | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Fluggesellschaft | Airline | Dienstleistungsqualität | Service quality |
-
Chand, Pawan Kumar, (2024)
-
Ng, Kenneth Shiu Pong, (2024)
-
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid, (2016)
- More ...
-
Investigating air travellers' travel motivation during a pandemic crisis
Lin, Yi Hsin, (2021)
-
Safety climate of commercial pilots : the effect of pilot ranks and employment experiences
Gao, Yi, (2013)
-
Safety climate of commercial pilots: The effect of pilot ranks and employment experiences
Gao, Yi, (2013)
- More ...