Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Year of publication: |
2021
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Authors: | Wang, Yanwen ; Lewis, Michael ; Singh, Vishal |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 3, p. 150-167
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Subject: | advertising | antismoking | cigarette excise taxes | cigarette marketing | public policy | smoke-free restrictions | Tabaksteuer | Tobacco tax | Rauchen | Smoking | Zigarette | Cigarette | Verbrauchsteuer | Excise tax | Werbebeschränkung | Advertising regulation | Steuerwirkung | Tax effects | Markenartikel | Brand | Werbung | Advertising |
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