Investigating the impact of brand vs cause interaction on cause related advertisements
Daniel Inbaraj Jublee, Dharun Kasilingam, Gladys Stephen
| Year of publication: |
2023
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|---|---|
| Authors: | Jublee, Daniel Inbaraj ; Kasilingam, Dharun Lingam ; Stephen, Gladys |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-13
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| Subject: | Cause related marketing | Attitude towards CRM | CRM advertisements | Antecedents of CRM | Brand | and cause importance | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Cause-Related Marketing | Cause-related marketing | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373354