Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Year of publication: |
September 2018
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Authors: | Sharma, Amalesh ; Saboo, Alok R. ; Kumar, V. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 5, p. 66-85
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Subject: | new product introduction | innovation | process research | event study | firm value | Innovation | Pharmaindustrie | Pharmaceutical industry | Unternehmenswert | Firm value | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Ankündigungseffekt | Announcement effect |
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