Investigating the intention to use fitness app : the role of the perceived attractiveness of fitness center customers
Year of publication: |
2022
|
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Authors: | Gómez-Ruiz, Antonio Andrés ; Gálvez-Ruiz, Pablo ; Grimaldi-Puyana, Moisés ; Lara-Bocanegra, Alejandro ; García-Fernández, Jerónimo |
Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 4, p. 537-553
|
Subject: | Consumers’ attitude | Fitness apps | Fitness centers | Sport management | TAM model | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction |
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