Investigating the intention to use fitness app : the role of the perceived attractiveness of fitness center customers
Antonio Andrés Gómez-Ruiz, Pablo Gálvez-Ruiz and Moisés Grimaldi-Puyana, Alejandro Lara-Bocanegra and Jerónimo García-Fernández
| Year of publication: |
2022
|
|---|---|
| Authors: | Gómez-Ruiz, Antonio Andrés ; Gálvez-Ruiz, Pablo ; Grimaldi-Puyana, Moisés ; Lara-Bocanegra, Alejandro ; García-Fernández, Jerónimo |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 4, p. 537-553
|
| Subject: | Consumers’ attitude | Fitness apps | Fitness centers | Sport management | TAM model | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Fitness-Wirtschaft | Fitness industry | Sportmarketing | Sports marketing | Kundenzufriedenheit | Customer satisfaction | Sportmanagement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-12-2021-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349537