Investigating the live streaming sales from the perspective of the ecosystem : the structures, processes and value flow
Jin Xue and Matthew Tingchi Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Xue, Jin ; Liu, Matthew Tingchi |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 5, p. 1157-1186
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| Subject: | Endorsement | Live streaming sales (LSS) | LSS ecosystem | Multi-channel networks (MCNs) | Social media influencer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2021-0822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285986