Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust
Year of publication: |
2012
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Authors: | Hwang, Yujong ; Lee, Kun Chang |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 49.2012, 3/4, p. 171-176
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Subject: | Online trust | Uncertainty avoidance cultural values | Subjective norms | Multidimensional trust | Integrity | Ability | Benevolence | Vertrauen | Confidence | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Risiko | Risk |
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