Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Salma Karray and Guiomar Martín-Herrán
| Year of publication: |
2008
|
|---|---|
| Authors: | Karray, Salma ; Martín Herrán, Guiomar |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 6.2008, 1, p. 1-37
|
| Subject: | Theorie | Theory | Werbung | Advertising | Vertriebsweg | Distribution channel | Handelsmarke | Store brand | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003888806