Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
Year of publication: |
1993
|
---|---|
Authors: | Chintagunta, Pradeep K. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 39.1993, 9, p. 1146-1162
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising carryover | competition | flat maximum principle |
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