Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
Year of publication: |
2019
|
---|---|
Authors: | Lu, Shijie |
Other Persons: | Yang, Sha (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Suchmaschine | Search engine | Spillover-Effekt | Spillover effect | Online-Marketing | Internet marketing | Markteintritt | Market entry | Werbewirkung | Advertising effects | Werbung | Advertising | Internationaler Markteintritt | International market entry |
Extent: | 1 Online-Ressource (63 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2893458 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie, (2017)
-
Display advertising's competitive spillovers to consumer search
Lewis, Randall, (2015)
-
A cross-industry analysis of the spillover effect in paid search advertising
Nottorf, Florian, (2013)
- More ...
-
Modeling competition and its impact on paid-search advertising
Yang, Sha, (2014)
-
Modeling Competition and its Impact on Paid-Search Advertising
Yang, Sha, (2019)
-
Targeting Breadth in Behaviorally Targeted Display Advertising
Lu, Shijie, (2020)
- More ...