INVESTIGATING TOURISM SEASONALITY IN MACEDONIA

The main aim of the paper is to make an empirical investigation on tourism seasonality. Moreover, the research examines seasonal patterns in tourism in terms of tourist arrivals. In this line, the case of Macedonia is studied by employing the Gini coefficient and Seasonality Indicator, thus covering a time-frame of past two decades. The results reject the research hypothesis and point to conclusion of having low seasonality in tourism. Hence, this empirical evidence confirm that tourism flow distribution or concentration is not significant to tourism development. The contribution of this paper lies in the fact that disentangles the belief of having strong and notable high season during summer months. Additionally, this research may serve as a starting point for urging measures and activities for enhancing the up-to-date modest tourism development in Macedonia.