An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms : an empirical study of small technology-based firms in Germany
Shahid Qureshi; Jan Kratzer
| Year of publication: |
2011
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|---|---|
| Authors: | Qureshi, Shahid ; Kratzer, Jan |
| Published in: |
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship. - Regina, ISSN 0827-6331, ZDB-ID 2103481-3. - Vol. 24.2011, 1, p. 49-66
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| Subject: | Unternehmer | Entrepreneurs | Marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | KMU | SME | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in frz. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987946