An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Chris Mbah; Alphonso Ogbuehi; Chris Enyinda
Year of publication: |
2009
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Authors: | Mbah, Chris ; Ogbuehi, Alphonso ; Enyinda, Chris |
Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 8.2009, 8, p. 45-51
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