Investigation of ethnocentrism effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study
Year of publication: |
2022
|
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Authors: | Ranjbarian, Bahram ; Avilagh, Hamed Abbaszadeh |
Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 12.2022, 2, p. 1-8
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Subject: | Ethnocentrism | Cognitive Image | Affective Image | Product Image | Purchase Intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Türkei | Turkey | Firmenimage | Corporate reputation | Kaufentscheidung | Purchase decision |
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