Investigation of cross-cultural distinctions effect on the consumers' behavior in the higher education market
Year of publication: |
July-September 2015
|
---|---|
Authors: | Romanova, Irina Matveevna ; Noskova, Elena Viktorovna |
Published in: |
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja. - Niš : [Verlag nicht ermittelbar], ISSN 0350-137X, ZDB-ID 430656-9. - Vol. 61.2015, 3, p. 17-30
|
Subject: | cross-culture | culture model | consumers' behavior | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Studierende | Students | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Hochschule | Higher education institution |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in serbischer Sprache in kyrillische Schrift |
Other identifiers: | 10.5937/ekonomika1503017M [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Students' attitude to the marketing communications : cross-cultural aspects
Romanova, Irina Matveevna, (2015)
-
Iskhakova, Lilia, (2021)
-
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien, (2023)
- More ...
-
Students' attitude to the marketing communications : cross-cultural aspects
Romanova, Irina Matveevna, (2015)
-
Romanova, Irina Matveevna, (2015)
- More ...