An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece
Year of publication: |
2019
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Authors: | Clarke, Phaedra ; Tzavara, Dionisia ; Misopoulos, Fotios |
Published in: |
International journal of business and economic sciences applied research : IJBESAR. - Kavala : [Verlag nicht ermittelbar], ISSN 2408-0101, ZDB-ID 2836461-2. - Vol. 12.2019, 2, p. 81-87
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Subject: | Consumer Buying Behaviour | Social Media Marketing | Retail Fashion | Greece | Griechenland | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Einzelhandel | Retail trade | Textilhandel | Textile distribution |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.25103/ijbesar.122.07 [DOI] hdl:10419/242218 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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