Type of publication: Article
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal
Language: English
Other identifiers:
10.25103/ijbesar.122.07 [DOI]
hdl:10419/242218 [Handle]
Classification: M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012240065