Investing in consumer confidence through genetically modified labelling : an evaluation of compliance options and their marketing challenges for Australian firms
Year of publication: |
2008
|
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Authors: | D'Souza, Clare M. ; Rugimbana, Robert ; Quazi, Ali ; Nanere, Marthin G. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 5/6, p. 621-635
|
Subject: | Gentechnisch erzeugtes Produkt | Genetically modified product | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Australien | Australia |
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